Hi, I’m a UX designer based in London
With over 20 years experience, specialising in UX, UI, visual & design systems. I’m passionate about creating visually appealing, accessible interfaces that enhance everyday tasks, and have delivered digital products around the globe. Let’s chat about yours…
Key projects
JPMORGAN CHASE
Establishing a new website visual identity in a competitive UK marketplace.
JPMORGAN CHASE
Creating and developing a comprehensive Web design system.
JPMORGAN CHASE
Delivering an evolved brand campaign for spend, save, invest.
AMAZON PRIME VIDEO
Led UX design and launch of Primevideo.com to over 200 countries and territories, in 16+ languages.
AMAZON PRIME VIDEO
Release of first HTML web player supporting DRM in the video industry.
AMAZON PRIME VIDEO
Designed and integrated Prime Video’s X-Ray cross platform feature into the web player.
Customer support optimisation
COMING SOON
JPMORGAN CHASE
Enhanced the support section’s search UX, increasing self-service capabilities and reducing customer service contacts.
Product page enhancment
COMING SOON
AMAZON PRIME VIDEO
Redesigned product pages to focus on cross-platform coherency, entitlement clarity, IMDb integration, and content models.
I specialise in
UX Design
Involved in end-to-end within the design cycle. Working with stakeholders and teams in creating & consolidating ideas, simplifying solutions, and delivering high quality designs, always with the customer top of mind.
UI & Visual design
I’ve always been an extremely strong advocate for visual design. I believe that if a product does not look and feel as good as it functions that customer trust can easily be broken.
Design Systems
This combines all my favourite disciplines, but expands on them through logical system building, working with development teams to build consistently high quality, accessible products.
A little bit about me
Originally from Cape Town, South Africa. A self proclaimed craft beer aficionado, delving into deep conversations about brewing processes and the state of the industry. Also an avid home brewer on the occasional weekend. Favourite style: NEIPA.
I live in London with my wife and our Pembroke Corgie, Nala. I enjoy going to immersive events, exploring new places, and the neverending story that is the history of London.
I started my career back when the web was the digital wild west over 20 years ago - anything went. Since then I’ve seen the industry change, grow & evolve, helping shape it into what it is today. I’m still interested to see where it goes next…
